Privacy Policy

PRIVACY POLICY

Last updated: 26/05/2026

This Privacy Policy describes how Chokers.co.uk (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from chokers.co.uk (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

DATA CONTROLLER

Chokers.co.uk is the data controller responsible for your personal information. We are registered with the Information Commissioner's Office (ICO) in the United Kingdom. ICO registration number: [ADD REGISTRATION NUMBER].

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at hello@chokers.co.uk.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

To provide the Services, we collect personal information about you from a variety of sources as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

WHAT PERSONAL INFORMATION WE COLLECT

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information" we are referring to information that identifies, relates to, describes or can be associated with you.

Information we collect directly from you may include:

Basic contact details including your name, address, phone number and email address
Order information including your name, billing address, shipping address, payment confirmation, email address and phone number
Account information including your username, password and security questions
Shopping information including the items you view, add to your cart or add to your wishlist
Customer support information including the information you choose to include in communications with us

Information we collect automatically:

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information we obtain from third parties:

We may obtain information about you from third parties including from vendors and service providers who may collect information on our behalf, such as:

Shopify, who support and host our Site and Services
Our payment processors, who collect payment information to process your payment and fulfil your orders
Advertising and analytics partners, including Google, Meta (Facebook/Instagram), TikTok and Klaviyo, when you interact with our Site, emails or advertisements

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided to us by third parties or for any third party's policies or practices.

HOW WE USE YOUR PERSONAL INFORMATION AND OUR LAWFUL BASIS

Under UK GDPR and applicable data protection law, we must have a lawful basis for processing your personal information. The table below sets out how and why we use your information and the legal basis we rely on.

Purpose	Lawful Basis
Processing your orders, payments, returns and exchanges	Performance of a contract
Managing your account and sending transactional notifications	Performance of a contract
Arranging shipping and fulfilment	Performance of a contract
Sending marketing emails and promotional communications	Consent (you may withdraw at any time)
Showing you targeted advertisements on our Site and third-party platforms	Legitimate interests / Consent
Running analytics to understand how our Site is used and to improve our Services	Legitimate interests
Detecting and preventing fraud or illegal activity	Legitimate interests / Legal obligation
Complying with legal and regulatory obligations	Legal obligation
Enabling product reviews and user-generated content	Legitimate interests

Where we rely on legitimate interests as our lawful basis, we have considered and balanced those interests against your rights and do not believe our processing prejudices you in any way. You have the right to object to processing based on legitimate interests — see Your Rights and Choices below.

COOKIES

We use cookies and similar tracking technologies on our Site. The table below explains the cookies we use and why.

Cookie / Technology	Provider	Purpose
Essential cookies	Shopify	Required for the Site to function, including cart, checkout and account features
Analytics cookies	Google Analytics	Helps us understand how visitors use our Site so we can improve it
Marketing pixels	Meta (Facebook/Instagram)	Tracks interactions to enable targeted advertising on Meta platforms
Marketing pixels	TikTok	Tracks interactions to enable targeted advertising on TikTok
Email marketing	Klaviyo	Tracks email engagement and supports personalised email marketing

For further information about cookies used by Shopify to power our store, please see Shopify's Cookie Policy.

Most browsers accept cookies by default, but you can choose to remove or reject cookies through your browser settings. Please note that removing or blocking cookies may negatively impact your experience on our Site and may prevent some features from working correctly. Blocking cookies may not completely prevent the sharing of information with third-party advertising partners.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your personal information to third parties in the following circumstances:

With vendors and service providers who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping
With business and marketing partners including Shopify, Google, Meta and TikTok, to provide services and advertise to you — these partners will use your information in accordance with their own privacy notices
With Klaviyo, our email marketing platform, to send you promotional and transactional communications
When you direct or consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media integrations
Within our corporate group in our legitimate interests to run a successful business
In connection with a business transaction such as a merger or acquisition
To comply with any applicable legal obligations, respond to lawful requests from authorities, enforce our terms of service, or protect our rights and the rights of our users

We do not sell your personal information to third parties.

DATA RETENTION

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting or reporting requirements. Specific retention periods include:

Order and transaction data — retained for 7 years in accordance with UK tax and accounting obligations
Account information — retained for as long as your account is active, plus a reasonable period thereafter
Marketing preferences and consent records — retained until you withdraw consent or for 3 years from your last interaction with us, whichever comes first
Customer support communications — retained for 3 years from the date of the communication

When personal information is no longer required, we will delete or anonymise it securely.

USER GENERATED CONTENT

The Services may enable you to post product reviews and other user-generated content. If you choose to submit content to any public area of the Services, this content will be public and accessible by anyone. We are not responsible for the privacy or security of any information you choose to make publicly available.

THIRD PARTY WEBSITES AND LINKS

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites, including the accuracy or reliability of information found on them. Our inclusion of such links does not imply any endorsement of those sites or their operators.

CHILDREN'S DATA

The Services are not intended for use by children under the age of 16, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us at hello@chokers.co.uk and we will delete it.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

SECURITY AND RETENTION OF YOUR INFORMATION

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss or misuse. However, no security measures are completely impenetrable and we cannot guarantee perfect security. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

Right to Access / Know — you may request access to the personal information we hold about you
Right to Delete — you may request that we delete personal information we hold about you
Right to Correct — you may request that we correct inaccurate personal information
Right of Portability — you may request a copy of your personal information in a portable format
Right to Restrict Processing — you may ask us to stop or restrict our processing of your personal information
Right to Object — you may object to processing based on legitimate interests or for direct marketing purposes
Right to Withdraw Consent — where we rely on consent to process your information, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal
Right to Appeal — you may appeal our decision if we decline to process your request by replying directly to our response
Managing Marketing Preferences — you may opt out of marketing emails at any time using the unsubscribe link in any email we send you. If you opt out we may still send you non-promotional emails such as order confirmations and account notifications

To exercise any of these rights please contact us at hello@chokers.co.uk. We may need to verify your identity before responding. We will not discriminate against you for exercising your rights. We will respond within the timeframe required by applicable law.

UK and EU residents: You have the right to lodge a complaint with your local data protection authority. In the UK this is the Information Commissioner's Office (ICO) at ico.org.uk.

California residents (CCPA): In addition to the rights above, you have the right to know whether we sell your personal information (we do not), and to opt out of any such sale. You may also designate an authorised agent to make requests on your behalf.

Canadian residents (PIPEDA): You have the right to access your personal information and to withdraw consent to its use at any time, subject to legal or contractual restrictions. You may lodge a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca.

INTERNATIONAL USERS

We may transfer, store and process your personal information outside the country in which you live, including in the United States. Where we transfer personal information outside the UK or European Economic Area, we will rely on recognised transfer mechanisms such as the UK International Data Transfer Agreement, the European Commission's Standard Contractual Clauses, or transfers to countries deemed to provide an adequate level of protection.

COMPLAINTS

If you have complaints about how we process your personal information, please contact us in the first instance using the contact details below. If you are not satisfied with our response you have the right to lodge a complaint with your local data protection authority.

CONTACT

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us:

Email: hello@chokers.co.uk

Post: Chokers.co.uk
PO Box 174
Liverpool
United Kingdom
L10 2WA